On the occasion of the new international brand strategy presentation by Burberry, PLUS+ Creative Projects contact us to create a special activity concerning the recent rebranding of the famous english maison, that entertained the company managers between the panels.
We decide to develop a treasure hunt, retracing the main steps of Burberry’s brand strategy, metaphorically rendered by illustrations of the iconic objects and symbols of the brand. Users have to find all the objects exploring the environment surrounding them in the shortest time possible. Distributed on three levels of difficulty all the elements are connected by the new Burberry pattern, created through the collaboration between Riccardo Tisci and Peter Saville. The user have the chance to have an overview on the many variations of the historic logo and to discover how the maison has been capable of projecting itself in the future.
With the Burberry Treasure Hunt we have transformed in an unusual way a moment of relax, increasing guests interactions through an innovative gaming modality, to strengthen connections between the managers, working internationally for the maison, and introducing them to a new approach of branding: smart, innovative and arty.