We have been asked to create a website, available on desktop and mobile, for a social campaign created by Publicis for Jägermeister. The website allows the user to create a super customized trailer, ready to be shared with friends.
The solution is a one page website, divided into 8 steps: in each step the user is free to make a choice between a list of many events, ingredients, special ingredients, music, dates, times and locations options. All these choices generate, through a backend mechanism, a personalized video which is nothing more than a cluster of videos and voice over tracks, which correspond to the choices made in the frontend. At the end of the selection, the user will receive by email all the necessary to see and share their personalized trailer invitation on social media. And if you do the math, the possible combinations are 209.790.000!
The result is an innovative and versatile tool integrated into an incredibly easy-to-use website that allows you to create a fun and personalized trailer to share with your friends in just a few minutes. Some users wondered if there was an attendant who would generate each video on by one!