UNIT9 worked closely with Lanificio Luigi Ricceri to create an immersive interactive brand lookbook available on tablet and mobile.The beautiful HTML5 site takes you on a journey of texture and color, giving you a chance to explore in details the diversity of wool manufactured in the Ricceri factory.
To make this possible, Creative Director Francesco Bernabei and his team filmed each fabric and then build different navigation tools for HTML5 to give users the ability to explore the videos and play with the fabrics as if they can touch them. For example, through the tilt effect you can see the different nuances of the colours in each fabric and once you start tilting it in different directions you can even see the light illuminating the textile.
We took the role of storytellers, sharing the rich history of The Lanificio Luigi Ricceri wool factory in a beautiful and memorable way, merging video and interactivity in a user friendly website. Ricceri is a family-run brand characterized by creativity and innovation in the fashion industry. Founded in 1925 by Luigi Ricceri in Bologna, Italy, the factory has been reinventing the ways to work with wool, producing high quality products in exquisite palette of colours and textures. Two generations later, founder’s grandsons Francesco and Luigi, keep delivering new and innovative products.